Tracy Alexander

Certified Leadership Coach

Find your sweet spot

—and Thrive.

Helping leaders elevate their impact by deepening clarity, expanding leadership perspective, and aligning action with purpose.

What's your sweet spot?

It looks different for each of us, but at its core, it’s that place where you feel most like yourself — clear on what matters, grounded in your values, and moving through your work and life with a sense of ease and confidence. It’s where you’re not just leading well, but leading in a way that feels true to who you are.

Clarity + Intention + Action = Results

Leverage the power of clarity and intention to align your values and actions in a way that expands your potential and creates meaningful transformation. Together, we’ll get clear on what matters most, explore what’s possible, and build a focused plan that supports you in thriving — both personally and professionally.

You Deserve to Find Your Sweet Spot

Every leader reaches a moment when clarity cuts through the noise and reveals a more powerful way forward. That moment led me to my own sweet spot — a place where I lead boldly, act with intention, and stay deeply aligned with who I am. Now I’m here to help you uncover your own center of clarity and courage, and thrive in it with the confidence and impact your leadership deserves.

Let's Get Started

What you can expect from our work together

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A clearer perspective on your challenges and opportunities

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Thought partnership for mapping the way forward

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Strategies tailored to your goals and leadership style

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Greater self awareness and personal insight

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Stronger, more strategic decision making

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Increased confidence in how you lead and show up

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More satisfaction and fulfillment in your work and life

Services

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Leadership Coaching

Bi-weekly or weekly sessions rooted in introspection and self-reflection. Designed to help you achieve business objectives, increase your leadership effectiveness and personal awareness, and maximize your organizational performance.

Is This Right For Me?

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action360™ Assessment

The action360™ assessment, powered by The Catalyst Effect, is a 360‑degree developmental tool that helps leaders at all levels understand how they’re perceived by others. It measures 12 Core Competencies of Catalytic Leadership™ to highlight strengths and pinpoint growth opportunities, supporting the behavioral shifts that lead to greater impact.

Is This Right For Me?

Schedule a Complimentary Chemistry Call

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Group Coaching

Customized coaching sessions for groups of 4-8 individuals with similar goals. Designed to leverage the power of collaboration to work through challenges, identify solutions, and build accountability.

Is This Right For Us?

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DISC with Motivators Assessment

The DISC with Motivators Assessment combines behavioral style (DISC) with core values and drivers (Motivators) to create a comprehensive profile of both how a person acts and why they act that way. This insight helps identify personal synergy, reduce conflict, and optimize performance by aligning responsibilities with an individual’s intrinsic motivators.

A Little About Me

“My mission in life is not merely to survive, but to thrive; and to do so with some passion,
some compassion, some humor, and some style.”

— Maya Angelou

I’m naturally curious and genuinely enjoy helping leaders find their sweet spot — that place where they can lead with clarity, authenticity, and confidence, and truly begin to thrive. Over the past 25 years, I’ve partnered with senior leaders and seasoned executives to deepen their self‑awareness, elevate their leadership capabilities, develop an authentic presence, communicate powerfully, strengthen strategic relationships, and lead with intention.

At the heart of my work is a simple belief: every leader has the insight and capacity to create meaningful, sustainable change. As your coach, I’m here as a thought partner — someone who helps you slow down, reflect on what matters most, navigate challenges, explore new possibilities, and take bold, aligned action. I’ll support you, challenge you, and hold you accountable as you intentionally align your values and behaviors to achieve the outcomes that matter most to you.

I’m a Professional Certified Coach (PCC) through the International Coaching Federation (ICF), a DISC and Motivators Certified Trainer, and hold an action360™ Assessment Certification. I also have a BA in Marketing and an MBA in Human Resource Management.

My Coaching Framework

Conceive.

Envision what’s possible, identify what’s in the way, and design a path that aligns with your values and aspirations.

Achieve.

Move forward with purpose through strategic action, thoughtful partnership, and consistent accountability.

Thrive.

Step into a more confident, authentic, and effective version of your leadership — and experience the fulfillment that follows.

Compliments

Tracy artfully set the stage for an effective coaching interaction...

“Tracy artfully set the stage for an effective coaching interaction. She provided a roadmap for the process, partnered with me to clarify my goals, and skillfully used techniques to keep me accountable and on track throughout the process. Tracy effortlessly posed thoughtful questions to prompt self-reflection and appropriately challenge me. Within a very short period of time, Tracy had earned my trust and complete confidence. Tracy is smart and truly exemplifies professionalism. As she actively listened, I could sense her empathy, encouragement, and strong commitment to helping me achieve my goals. At the end of each session, I truly felt positive, validated, and prepared to take meaningful action.”

Tracy has conducted our coaching sessions professionally and efficiently...

“Tracy has conducted our coaching sessions professionally and efficiently, providing just the right amount of nudging to promote self-reflection and self-discovery. She guided me through the sessions with pointed questions which allowed me to understand in depth the areas that I wanted to address, while helping me to identify tactics to tackle those areas.”

The time spent with Coach Tracy has been very beneficial...

“The time spent with Coach Tracy has been very beneficial. She is the type of coach who will not let you get away with your excuses, justifications, and/or ‘reasons.’ While she gives you space to express them – the discussion does not end there. She pushes you to explore what’s next in spite of them. As one who finds comfort in at least ‘understanding’ whatever my ‘issue’ may be, Coach Tracy has helped me to see where understanding is just that, and how moving past simply understanding provides a much greater opportunity to initiate change – or not – around what is now understood. As my coach she has helped me to ask the more difficult questions, especially those that would have me to see myself, old dreams, and old stories differently; and that seeing these aspects differently is ok. She has also encouraged me to seek honesty from within, as well as trust what my heart tells me. “

Tracy is a fabulous Coach!...

“Tracy is a fabulous Coach! She is calm, centered, and very good at keeping things on track and getting at the deeper level pieces that are so important. She makes trust very easy and I think she is the best of anybody who has coached me!”

Get Ready to Thrive

Tony Robbins once said: “The only impossible journey is the one you never begin.”

If you’re ready to take the first step, schedule a Complimentary Chemistry Call. We’ll discuss how gaining clarity and acting with intention can help you find your sweet spot — and start thriving in a way that feels meaningful and sustainable.

tracy@tracyalexanderconsulting.com
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